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Director of Social Media and Reputation Management - Direct Hire - Buffalo, NY

Company Name:
Systems Personnel
Director of Social Media and Reputation Management - Direct Hire - Buffalo, NY
Our large and rapidly growing client is expanding! They are looking for a strategic leader to oversee a large team committed to delivering Social Media campaigns to a massive number of clients both nationally and internationally. The Director will manage a team of professionals in Social Media, Reputation Management, and copywriting, and be deeply versed in leading the execution and evaluation of social media strategies.
Responsibilities
This role oversees sizable dedicated groups for Social Media, Reputation Management, and Copywriting
Focus on managing and improving overall strategy, driving execution through a team of managers and supervisors
Develop an industry leading social analytics practice which focuses on data driven insights, accurate measurement strategies and client ROI.
Evaluate and implement best in class tools and practices for social analytics programs.
Ensure that the company is the industry leader in understanding and exploiting social media data.
Develop large scale analysis of data from Facebook, Twitter, YouTube, Pinterest and other major sites to produce business focused results.
Be a thought leader in the area of social analytics. Stay on top of trends in marketing and social media management technology. Understand and develop strategies to react to shifts in online social behavior. Provide internal training and present to clients at all levels of the organization.
Work with social media managers and account management teams to optimize campaigns and ensure timely deliverables that meet client expectations and drive client ROI.
Act as the ambassador to senior level executives and clients in this highly visible role
Build and maintain relationships with clients
Required
4-7 years' experience in digital advertising analytics
Possess a thorough understanding of approaches to social media measurement and tracking
Good understanding of statistical concepts and techniques and ability to execute analytic projects
Expert in fundamentals of traditional, B2B, and online marketing
Ability to analyze data, and make actionable decisions and recommendations
Hands-on approach to getting results, and experience building a team and managing individuals
Ability to drive results in a high volume production environment

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