Social Media Specialist
Houghton University Houghton University Buffalo, NY Buffalo, NY Full-time Full-time Estimated:
$46.
3K - $58.
6K a year Estimated:
$46.
3K - $58.
6K a year 23 hours ago 23 hours ago 23 hours ago Seeking Candidate from Western New York Remote Work Possible The Social Media Specialist will elevate the brand of Houghton University and nurture relationships with the constituents of the University through social media.
RESPONSIBILITIES This position will partner with other marketing team members to implement an integrated marketing strategy, with primary responsibility for:
Planning & Content Creation - Plans content calendar to strategically expand the reach and recognition of Houghton University among key audiences of prospective students, their families, and alumni.
Seeks out student, faculty, staff, and alumni stories central to campaigns as well as marketable data and points of pride.
Develops engaging content following best practices for each social platform to maintain a regular posting schedule.
Works closely with Graphic Designer and Content Marketing Specialist to develop video, photo, and graphic content.
Platforms Management - Ensures compliance across University social media accounts with institutional policy and accessibility guidelines.
Support and work collaboratively with departmental content creators in their social media initiatives, providing best practices, policy adherence, and resources to engage and grow the audience in alignment with University-wide marketing campaigns.
Develop and implement social media training.
Assists with monitoring and responding to crisis situations following the crisis communications plan.
Analytics & Optimization - Regularly report performance and make adjustments to content and strategy to maximize the impact of Houghton's social presence.
Assess paid and organic social media strategy in alignment with goals for enrollment, advancement, and a positive student community experience, tracking and reporting on sentiment, reach, engagement, conversions, risk factors, and other indicators.
Remains current with trends and accessibility best practices in social media platforms and tools, making recommendations for content strategy on existing channels, and/or creation of presence on new channels, in line with marketing efforts.
Routinely solicits feedback from current students to influence social media content and guide content strategy and execution.
QUALIFICATIONS Bachelor's degree in communications, integrated marketing, public relations, or related field.
Minimum of 2 years of professional experience or a portfolio of work demonstrating excellence and creativity.
Knowledge of web-based marketing tools and content management systems, such as Facebook, Instagram, LinkedIn, Snapchat, Twitter, TikTok, and Sprout Social.
This position requires a team player with strong interpersonal skills and a demonstrated ability to manage deadlines and adjust to changing priorities for multifaceted projects with limited supervision.
The successful candidate will be:
Creative - Seeking new opportunities to capture attention and engage an audience while driving action to support institutional goals.
Detail-oriented -Making sure that copy is error-free and laid out in a visually compelling way with high-resolution imagery and engaging design.
Deadline-oriented - Able to manage priorities and produce high-quality deliverables on, or ahead of, schedule while tracking and coordinating production and approvals.
Project Management - Results-oriented and a self-starter who can manage, track, and complete multiple projects simultaneously.
APPLICATION PROCESS Houghton University is fully committed to a culturally diverse faculty, staff and student body.
Successful candidates will evidence similar commitments.
To apply please submit the following materials via email to:
jobs@houghton.
edu.
Cover Letter Resume 3 References Answers to the following questions after reviewing the following documents:
https:
//www.
houghton.
edu/a-vision-of-our-common-life/ https:
//www.
houghton.
edu/doctrinal-statement/ https:
//www.
wesleyan.
org/about/our-beliefs Please provide a brief description of your journey to personal faith in Jesus Christ and subsequent growth.
Please identify the church where you currently attend.
In what ways are you currently participating in your local church or fellowship? Are there any areas of Houghton's beliefs or practices that you find challenging or problematic? If yes, please explain.
Job Type:
Full-time
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Health savings account Paid time off Tuition reimbursement Schedule:
Monday to Friday Application Question(s):
Do you reside in Western New York? Education:
Bachelor's (Required)
Experience:
Social media marketing:
2 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
$46.
3K - $58.
6K a year Estimated:
$46.
3K - $58.
6K a year 23 hours ago 23 hours ago 23 hours ago Seeking Candidate from Western New York Remote Work Possible The Social Media Specialist will elevate the brand of Houghton University and nurture relationships with the constituents of the University through social media.
RESPONSIBILITIES This position will partner with other marketing team members to implement an integrated marketing strategy, with primary responsibility for:
Planning & Content Creation - Plans content calendar to strategically expand the reach and recognition of Houghton University among key audiences of prospective students, their families, and alumni.
Seeks out student, faculty, staff, and alumni stories central to campaigns as well as marketable data and points of pride.
Develops engaging content following best practices for each social platform to maintain a regular posting schedule.
Works closely with Graphic Designer and Content Marketing Specialist to develop video, photo, and graphic content.
Platforms Management - Ensures compliance across University social media accounts with institutional policy and accessibility guidelines.
Support and work collaboratively with departmental content creators in their social media initiatives, providing best practices, policy adherence, and resources to engage and grow the audience in alignment with University-wide marketing campaigns.
Develop and implement social media training.
Assists with monitoring and responding to crisis situations following the crisis communications plan.
Analytics & Optimization - Regularly report performance and make adjustments to content and strategy to maximize the impact of Houghton's social presence.
Assess paid and organic social media strategy in alignment with goals for enrollment, advancement, and a positive student community experience, tracking and reporting on sentiment, reach, engagement, conversions, risk factors, and other indicators.
Remains current with trends and accessibility best practices in social media platforms and tools, making recommendations for content strategy on existing channels, and/or creation of presence on new channels, in line with marketing efforts.
Routinely solicits feedback from current students to influence social media content and guide content strategy and execution.
QUALIFICATIONS Bachelor's degree in communications, integrated marketing, public relations, or related field.
Minimum of 2 years of professional experience or a portfolio of work demonstrating excellence and creativity.
Knowledge of web-based marketing tools and content management systems, such as Facebook, Instagram, LinkedIn, Snapchat, Twitter, TikTok, and Sprout Social.
This position requires a team player with strong interpersonal skills and a demonstrated ability to manage deadlines and adjust to changing priorities for multifaceted projects with limited supervision.
The successful candidate will be:
Creative - Seeking new opportunities to capture attention and engage an audience while driving action to support institutional goals.
Detail-oriented -Making sure that copy is error-free and laid out in a visually compelling way with high-resolution imagery and engaging design.
Deadline-oriented - Able to manage priorities and produce high-quality deliverables on, or ahead of, schedule while tracking and coordinating production and approvals.
Project Management - Results-oriented and a self-starter who can manage, track, and complete multiple projects simultaneously.
APPLICATION PROCESS Houghton University is fully committed to a culturally diverse faculty, staff and student body.
Successful candidates will evidence similar commitments.
To apply please submit the following materials via email to:
jobs@houghton.
edu.
Cover Letter Resume 3 References Answers to the following questions after reviewing the following documents:
https:
//www.
houghton.
edu/a-vision-of-our-common-life/ https:
//www.
houghton.
edu/doctrinal-statement/ https:
//www.
wesleyan.
org/about/our-beliefs Please provide a brief description of your journey to personal faith in Jesus Christ and subsequent growth.
Please identify the church where you currently attend.
In what ways are you currently participating in your local church or fellowship? Are there any areas of Houghton's beliefs or practices that you find challenging or problematic? If yes, please explain.
Job Type:
Full-time
Benefits:
401(k) Dental insurance Flexible schedule Health insurance Health savings account Paid time off Tuition reimbursement Schedule:
Monday to Friday Application Question(s):
Do you reside in Western New York? Education:
Bachelor's (Required)
Experience:
Social media marketing:
2 years (Preferred) Work Location:
In person.
Estimated Salary: $20 to $28 per hour based on qualifications.
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